Case Moomin

Moomin Characters Oy Ltd is the official entity responsible for managing the brand for Moomin products. All Moomindale characters are worldwide registered trademarks. Moomin has more than 450 licensees worldwide, whose coordination is managed with the help of MediaBank.

Moomin Characters distributes the brand’s licensable material worldwide via the web to agents and hundreds of partners. The database highlights MediaBank’s versatile yet easy-to-use role-based rights management.

“As a small organization, we wanted to ensure competent maintenance and support for the system by outsourcing. We use MediaBank to distribute our digital material to various stakeholders and for archiving.”

– Pekka Halonen, Moomin Characters Ltd.

The extensive keyword structure ensures quick finding of the right images, and the fully multilingual content and user interface ensure international usability. Thanks to the effective zoom, the artist’s handprint is perfectly visible when selecting images.